Brand Campaigns & Product Launches
- on location -
On-location photography supporting brand campaigns and product launches through concept, narrative, and environment. We create concept-driven imagery that places products in real conditions, building authentic brand stories rooted in performance, movement, and culture.
MET Helmets — NEW MET TERRAE
Launch campaign for MET’s new open-face MTB helmet.
Shot in Spain, placing the product in its natural riding environment.
Key concepts: Movement, Commitment, Adventure.
FULLCRUM — NEW METAL CARBON
Product launch campaign for Fulcrum’s new MTB wheelset.
Shot in Alpine terrain, combining film and digital photography.
Key concepts: Mineral, Speed, Adventure.
MET Helmets — THE TUBE
Brand environment campaign for MET’s wind tunnel facility.
Visual storytelling around research, performance and speed.
Key concepts: Technology, Speed, Trusted.
MET HELMETS — NEW ABSOLUTE WHITE COLLECTION
Campaign imagery for MET’s road helmet capsule collection.
Shot in Carrara, inside a marble cave and surrounding landscapes.
Key concepts: White on white, Purity, Movement.