• Client: MET Helmets

• Date: May 2025

• Assignment: Product launch & brand campaign

• Location: Spain

• Role: Photography & creative direction

• Output: Advertising, PR, brand website, social media

Launch campaign for MET’s new open-face MTB helmet, shot on location to emphasise movement, terrain and commitment.
The visual direction combines strong daylight action with moody lifestyle imagery, building a narrative rooted in real riding conditions.

All visual effects and compositions are created in camera to achieve a dreamlike aesthetic rooted in real on-site conditions. The approach combines an artistic sensibility with a strong focus on the product, making each frame a unique, tangible moment.