MET Helmets — THE TUBE
Photography / Creative Direction
Client: MET Helmets
Date: End 2022 - End 2025
Assignment: Document the new wind tunnel facilities
Location: MET HQ
Output: PR, new branding, website and social media
The task was to document the biggest investment to date from MET Helmets: create an internal wind tunnel. The idea was to speak about the facilities and all its acception, from helmet testing to media days passing by testing with international athletes.
It was important to keep the same look and feel across the different projects, while finding different angles to satisfy both editorial views and the creation of a new sub-brand: “The Tube”.
All images were created on location, using real testing conditions and in-camera techniques to reflect performance, precision, and atmosphere.