• Client: MET Helmets

• Date: August 2025

• Assignment: Product launch & brand campaign

• Location: Marble cave and Carrara suroundings

• Role: Photography & creative direction

• Output: PR, brand website, social media

Working around the white aspects of the helmets was key for this campaign. Marble was chosen as a tangible white element, grounding the collection in a physical material. It was important to have actions shots as well as stills. 

Stills were created inside the marble cave, using multiple exposures on camera to make the white of the marble predominant. A short road section was used to translate white into movement.