• Client: Fullcrum (Campagnolo Group)

• Date: June 2024

• Assignment: Product launch & brand campaign

• Location: Italian Alps

• Role: Photography & creative direction

• Output: PR, brand website, social media

Launch campaign for the new Fullcrum All Mountain wheel, Metal Carbon. The visual approach balances real riding conditions with a more interpretative language, highlighting performance, durability and character.

Analog and digital photography were combined to achieve a more organic, tactile feel — blending colour and black & white while keeping all visual effects created in camera.