• Client: MET Helmets

• Date: September 2025

• Assignment: Product launch

• Location: Milan

• Role: Photography

• Output: Advertising, PR, brand website, social media

The main task was to support a video production while creating strong standalone imagery for the helmet launch.

A dream-like visual approach was chosen to deliver a high-end, product-focused message, using the athlete as a presence rather than the protagonist.

All visual effects were created in camera, exploring diffusion, reflections and motion to achieve a soft, analog-inspired look.

The images were used as hero visuals for both the teasing phase and the official release of the new model.