• Client: MET Helmets

• Date: September 2023

• Assignment: Product launch

• Location: Brescia

• Role: Photography & creative direction

• Output: Advertising, PR, brand website, social media

MET and Tadej Pogačar set out to create a helmet series where no two pieces are the same — a production run that mirrors the uniqueness of the athlete himself.

A study in repetition, pressure, and performance.
One athlete. Many moments.

The helmet becomes the constant — identity fractured, focus multiplied.

Post-production was kept deliberately minimal, used only to assemble and refine the scenes without altering their realism. The result is a body of images that feels precise, controlled, and tangible, placing the Trenta 3K Carbon at the center while letting the athlete’s presence define its meaning.