• Client: Bluegrass

• Date: February 2025

• Assignment: Product launch

• Location: Italy

• Output: PR, brand website, social media

For the launch of Bluegrass’ new gravity helmet collection, we developed a bold studio concept centered on protection, attitude, and identity.

The rider is intentionally reduced to a presence, allowing the helmet to become the focal point. Faces are hidden, bodies fragmented, and movement introduced to shift attention fully toward the product.

The imagery relies on real scenography and in-camera effects. Motion blur, shadows, and depth are created on set, with post-production kept minimal to preserve a raw, authentic feel.